Tools for Bands to Successfully Contact Venues and Grow Audiences

Klarissa K
Jan 7
2 min read

Updated: Jan 13

Making a Strong First Impression with Your Email

Use the Venue's Name in the Subject Line:

Personalize your email by addressing the venue name directly in the subject line to avoid being ignored or trashed.

Craft a Clear and Concise Introduction:

Open with a brief but engaging introduction that highlights your band’s relevance to the venue.

Presenting Your Band Video Professionally

Clean and Organized Video Presentation:

Share your band video link with a clear description. Include the song title and what the viewer can expect.

Highlight Relevant Markets and Audience Metrics:

Mention your performance numbers from adjacent markets to demonstrate your appeal beyond your home base. What other well known band does your band relate to? Example: :Our band sounds like the genre of ______"

Showcase Experience in Your Home Market:

Note notable performances. Highlight as sold-out shows at local venues, even if the venue capacity is limited to 400.

Importance of High-Quality Band Videos

Utilize Modern Technology for Video Production:

Use smartphone video capabilities and editing apps to produce sharp, visually appealing footage.

Avoid Distracting Elements:

Ensure the video is stable, well-framed, and free from fuzzy or sideways clips.

Include Crowd Engagement:

Show footage of the audience dancing, jumping, and smiling to emphasize the energy and crowd connection.

Demonstrating Value to Venue Owners

Convey Audience Profitability:

Use your videos and data to illustrate that your band can attract a profitable crowd for the venue.

Prove Your Band’s Followership Is Worthwhile:

Show that your fan base is engaged and willing to attend your shows. In your submission videos include the crowd dancing or smiling. This makes booking you a valuable investment.

Providing Clear Availability Dates

List Multiple Possible Dates:

Offer a range of dates within the year when your band is available to perform. Show flexibility and readiness.

Help The Venue Plan Efficiently:

This aids the venue in scheduling and increases the chances of securing a booking.